Have you noticed that the minute you decide you want to buy a new red sports car, you start noticing them everywhere? The same happens when you are told that you are having a baby. You suddenly start seeing pregnant women and babies everywhere? There is actually a term associated with this effect and it is known as "recency illusion". It is an effect that happens when you encounter something new, you then notice it everywhere. Successful companies use this concept in their marketing techniques to their advantage. They figure out a way to exposure their target market to the same content, just in different ways. This can be achieved by designing a marketing campaign that uses social media content along with videos. Your message is being conveyed in different ways, but your company is being exposed over and over again, eventually the customer makes a purchase. You need to find creative ways where you can expose your customers to your products and information repeatedly. This way they become accustomed to seeing your name and brand associated with a particular product. When it comes time to purchase this product they will buy from you without thinking twice. As we mentioned earlier the best way to do this is by offering the same content in different ways. You can do this by using any of the following methods: • Turning your blog posts and articles into audio content • Creating videos out of your content • Adding graphical images and quotes to your material and posting it to your social media sites • Tweeting out portions of your content • Creating book trailers
What you basically are doing is repurposing your content in various ways. Once you get used to doing this you will find that it is an extremely effective way to get more traffic to your website as well as to your physical location, if you have one. The same techniques apply to your branding. You want to have a great logo designed and then broadcast this all over the place. Use it in all your advertising materials and on your business cards. You could even get company tee-shirts made up and give them away to your employees as well as to your customers. Talk about free walking advertisements. You definitely want to use the power of illusion in your marketing media today. Research has shown that the more someone is exposed to a particular brand or product the more likely they are to become a buyer.
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