How many times have you made a buying decision because you were told that there were only so many of the item left? This is known as scarcity marketing and it is extremely effective. The principle behind this is known as supply and demand. If your product is seen as being in limited supply more value is immediately associated with it. This gives buyers the mentality of "if everyone is snapping this up, then I should too"! In order for this to work effectively your offer has to be positioned correctly in the marketplace. Your end goal is to boost the desire of your customer to purchase your product. By positioning your products with scarcity you are giving it more perceived value immediately. You need to show that you had tons of this product in stock and due to popular demand you only have X number left. This is more effective than telling customers I only have 25 in stock so you'd better buy now before they are gone. In the latter example the customer doesn't feel a sense of urgency to buy. You have no proof that these are popular or in demand. Your customers are probably of the mindset that you only ordered 25 because you didn't think more than that would sell. Can you see the difference? One tactic that many online marketers use for selling digital products is to use what is known as a dime sale. This is when they run a sale where the price increases a set amount after a certain number of sales. When visitors arrive on the sales page they will be shown a note that says "only 2 left at this price". This adds scarcity to the offer and if they are interested they will hit that buy button faster to get the lower price. Another example of adding scarcity is to remind your customers that you only have a certain number of this item left in stock. This could apply to physical items, digital items or even to ticket sales, if you are selling tickets to an event.
Successful marketers will often add scarcity into an offer by including a specific date. Stating that the price will increase to X amount by a certain date can be extremely effective. This helps to get those who are borderline shoppers and helps to turn them into an actual buyer. Adding scarcity is a marketing technique than can really help increase your bottom line. If you haven't tried this tactic yet maybe it is time you did. !
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