The concept of reciprocity is fairly simple. If someone does something for you, you will automatically feel obliged to do something in return. You want to pay someone back for acting in a sincere way. This has nothing at all to do with bribing someone. Now, the trick is learning how to use this influence in your marketing plan. What can you do for your potential customers that will have them wanting to return the favour? The easiest way to do this is to give something away for free to your customers or potential customers. The product that you give away doesn't have to be expensive at all. It could be something that you put together yourself. Here are some examples of items that you could give away to your customers and clients. • Free reports - top tips on how to use a certain product • Video - showing customers how to use one of your tools or services • Graphics - people love graphics so giving away images and photos will work well • Software - a free app, desktop backgrounds • Interview recording • PDF version of one of your books Basically you can give your customers anything that you wish. Just ensure that it has a value attached to it. Plus it needs to be directly related to your business and the products or services that you offer. If not, then it will not be perceived as offering value and won't get you the desired response that you are looking for. If you don't have anything to physically give to your customers think of what else you could do for them. Why not write a public thank you message on their Facebook profile, or just tag them on your page. This way they will get
notified that they have been appreciated by you. This is an easy way to make your customers feel that little bit extra special. Of course, just because you have given your customers a gift, you can't expect them to immediately purchase something. Keep in contact with them by sending out a newsletter or posting on your social sites. This keeps your name in front of them. Then when they do need a product, your company name will spring to mind first. Keep repeating this process on a regular basis and you will have happy customers who know they are getting a great deal from you. !
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