When you make a commitment to someone how often do you break your promise? Research shows that most people hate to break their promise. So why not use this in your marketing to a certain degree? Let's think of how you can get people to make a commitment to you, and your business, so that they will purchase your products. One example of this is if you were about to publish a brand new book on Amazon. You could offer to give your customers a big discount on the book if they sign up to your Early Bird Special Pricing List. Once they are on this list and you email them their discount they are going to feel obliged to purchase your book. You didn't pressure them into this decision, you just made them a fantastic offer that they didn't want to lose out on. Of course, this doesn't mean that everyone will commit to purchasing your book. But you will notice that the majority of people will follow through and take you up on your offer. Another way to create long term loyal customers is by offering them a membership deal for example. Instead of just offering a monthly option for your membership. Offer a lower price on a 12 month option. Make it so that they get one or two months for free. They will see this as value for their money and sign up for your offer. Again you have just created a long term customer. In the meantime you keep connecting with them and offering a few bonuses here and there. Before you know this person renews their membership again for another year. Always bear in mind that you don't want to bribe or pressure your customers. You are simply offering them lots of wonderful options, which they feel obliged to take advantage of. If you get creative you can probably come up with lots of ways to offer incentives to your customers and clients. Early Bird specials work well, as does offering a discount coupon. Once the customer has the coupon in their hand or on their computer they are more likely to actually use it.
Just don't fall into the trap of offering too many coupons too often. Otherwise you are teaching your customers to only purchase with coupons. They will just wait patiently until you run your next sale. Your next step is to come up with a great way to get your customers to feel obliged to buy or opt in to one of your offers, have fun! !
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